Guest Column

By Grant Gooley, Patient News

Yes, I’m blogging about blogging. Why? Blogs on a dental website are important to the success of your digital footprint; they keep patients engaged and drive new patients to your site.

Here are 3 reasons why you should have a blog on your dental website:

  1. Rank higher on Google, Yahoo, & Bing
  2. Develop a dental-expert reputation in your community
  3. Drive long-term results.

Blogs have been rated as the 5th most trusted source for accurate online information.

  1. Rank higher

If you are answering questions with helpful information, Google, Yahoo, and Bing will rank you higher in search results than a dentist who’s not.

This is how it works…

If a potential new patient is searching online for information about teeth whitening and they key in the phrase “cost of teeth whitening” … and if you have written a great blog on the cost of teeth whitening … Google will recognize the match (which is no surprise) but it will also recognize your valuable unique content and push your blog ranking higher than other matches – higher than matches that point to your competition.

You will rank on page one of pages and pages of search results, increasing the likelihood that your practice will be noticed.

  1. Develop a dental-expert reputation in your community

When your dental website is continually answering patient’s questions by providing content helpful to your patients, it’ll help establish your practice and your team as the experts in dentistry. Achieving authority will add to the authenticity of your site, helping you stand out and win over your competitors.

  1. Drive long-term results

Wouldn’t it be awesome if I told you going for a massage, getting your nails done, or playing golf could bring you awesome bottom-line production results from your dental website?

It can!

How? Through blogging about it. I’ll explain…

Posting a blog will start off attracting a few visits to your dental website. Over time, as clicks add up, search engines will begin to rank your blog higher in their searches, resulting in more clicks, resulting in higher ranking…

The cycle continues. Your ranking increases. And your blog drives MORE traffic to your dental website and your practice.More blogs = more traffic = more new-patient appointments.

What’s the best part? While you’re having that massage, relaxing at the spa, or draining a long putt at your favorite golf and country club, traffic grows.

Businesses that blog receive 67% more leads than those that do not!


Get a FREE Web Audit today!Know critical information about your online performance so you can improve what matters most – how your practice is represented online … which greatly determines your new-patient acquisition success.