
Picture a journey together through a dark cave with the Trusted Advisor illuminating the path with a flashlight. The fear of the unknown dissipates when a friendly guide brings it to light. When we illuminate the path for our patients, we help them answer the following questions…
- How does dentistry fit into my overall health?
- What is the condition of my gums, teeth and smile?
- How do they impact their life?
- What are the proposed treatment solutions and how they will benefit me?
- Is this the right practice to do this work for me?
- What are the benefits and consequences of treatment?
- Is this the right time to proceed?
- Is the fee investment-based with enough value that I can invest with appreciation?
The real issue is not knowledge and information; it’s perceived value! Patients who own their conditions, feel understood, connect mouth to body health and see how the treatment plan will benefit them, will value our services.
They will also tend to:
- Accept and own their treatment recommendations
- Stay active in your recare program—see it more than “Just a Cleaning”
- Honor their time for their appointments
- Pay for services with a smile on their face
- Easily reactivated by phone for overdue recare appointments.
Motivate patients to value dentistry and select the best treatment as opposed to trying to persuade or convince them to proceed with treatment. Patients should be saying the magic words, “I’ve just got to get this work done!”
Join us for our Advanced Case Presentation Workshop September 13 & 14, 2018, Register here
With an education from Harvard Business School, Ryerson University, York University and a background in engineering and business, Firas co-founded Prep Doctors with one vision – to create an inclusive learning space for dentists from all over the globe. Overseeing the business and marketing portfolios at Prep Doctors, Firas ensures that through compassionate and meticulous business strategy, the institute puts dentists first in everything we do. Prep Doctors began as an idea between friends to help dentists get qualified to practice in Canada – with Firas’ entrepreneurial vision, the institute has become Canada’s largest private dental institute and is ever-expanding. His mission is to create as many opportunities as possible for healthcare professionals to thrive and pursue their passion in Canada.