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Health and safety measures for COVID-19 have required you and the dental profession to close your physical doors. Your first impulse is to pull back your online marketing. Thinking about it, you realize… as more offices retreat offline… and more patients surf online, there is a real opportunity to stand out and hold attention. As time goes by in isolation, that opportunity becomes your only sanctuary. Patients are accustomed to their regular visits. That is when your brand comes to mind and is shared among referrals. With the next time visit unknown, your resources have to pivot, innovate and grow online. In marketing, the last ones standing are the first ones soaring when the economy returns. You are deciding now, how far ahead or how far behind you will be when dentistry is back! Our marketing partner, Ripe Resolution, is here to help our clients stay ahead and keep their business striving online:
With an education from Harvard Business School, Ryerson University, York University and a background in engineering and business, Firas co-founded Prep Doctors with one vision – to create an inclusive learning space for dentists from all over the globe. Overseeing the business and marketing portfolios at Prep Doctors, Firas ensures that through compassionate and meticulous business strategy, the institute puts dentists first in everything we do. Prep Doctors began as an idea between friends to help dentists get qualified to practice in Canada – with Firas’ entrepreneurial vision, the institute has become Canada’s largest private dental institute and is ever-expanding. His mission is to create as many opportunities as possible for healthcare professionals to thrive and pursue their passion in Canada.