It’s the last month of the year and your dental practice should be busier than ever! With many company insurance policies expiring in a matter of weeks, it’s a great time to make calls to your patients and give them a gentle reminder about the time of year. In the new year, their insurance will renew and they may miss out on spending those dollars they’ve worked for. If they haven’t seen you within the year for a dental cleaning or were thinking about a procedure – it’s a great time to give them a call and touch base. If they have a flexible schedule make note of their contact information for any cancellations that may come up. Don’t forget to wish them a happy holiday season too. A personal touch is never forgotten!