The importance of addressing and communicating with your patients today is more critical than ever. Isolation can feel depressing, and the fear of the unknown only makes it worse. Now is the time to let your patients know that you are there for them! Click here for our past post on staying in contact with your patients during isolation, and see below for an example video.
One of the most impactful ways to deliver this message to your patients is by video. Our marketing partner, Ripe Resolution, has put together a few helpful tips on how to create a patient video message for your dental practice.
Here is a step by step on how to deliver your message:
1. Open with a greeting and state your name, who you are and the name of your clinic.
2. Speak to the shutdown because of the virus as determined by your respective college. (This was not your choice!)
3. State your commitment to your patient’s health and let them know if you are taking care of emergencies in your clinic.
4. Discuss the short term and long term. What at-home advice can you give? Let them know you will continue to touch base over the long term.
5. Close with a compassion statement and your mission statement. I.e. We are here for you. How to contact you if they have questions.
– Find a quiet place to film (free of distractions and background noise).
– You can shoot this video on your iPhone (make sure it has enough storage space).
– Turn off notifications on your iPhone (so you are not distracted while filming).
– Shoot in a well-lit area (facing a window, or natural light if possible).
– Keep the camera at least an arm-length away for filming. If using your iPhone, use a tripod for stability.
– Practice a few times and keep engaged with the camera.
– Make sure the camera/phone is at eye level when filming (for a more flattering angle).
– Film horizontally, as most platforms will auto-adjust on cellphone screens.
– Once filming is completed, upload to your dental practice’s social media channels.
You don’t need a ton of expensive equipment to film your patient video message. Just follow the steps above and be compassionate with your patients. They will appreciate you reaching out at a time like this when they feel alone.
Happy filming! We look forward to seeing more of your video messages to your patients. Be sure to tag us in your posts! @TransitionsGroup
For more COVID-19 survival guide tips for your dental practice, click here.