Lisa Philp, RDH. President of Transitions Group North America
Now-a-days, we search for everything online. From new restaurants to visit, to the weather report and even as far as looking for a new dentist. Your digital footprint is more important now than ever! Research has shown that the mother is often the decision maker in the household. She will do her research and look into your practice to see if it will benefit her entire family. This means she is taking the time to google you, look at your website, read your reviews and even check out your social media. It’s important to take the time to invest in a few things for your practice:
SEO (Search Engine Optimization)
These are the components of your digital footprint and will help drive opportunities for your practice. Take the time to review with your team the opportunities you have to build these platforms. Sign up for accounts that you may have previously disregarded. Make sure that each of these components are visually appealing and user-friendly. You want to leave the best impression on your patients and potential patients. Your digital footprint is part of the impression!
To discuss your practice’s digital footprint, contact us at TGNA Practice Management.